With regard to their ecological footprint, we aspire to the standard of our grandparents. Above all, they were frugal. Most of the stuff that came into their lives they reused, repurposed or recycled. That is our core policy:
Reuse, Repurpose, Recycle. But...
Being Less Bad is Not Good Enough.
Following the lead of McDonough and Braungart we aim to eliminate the concept of waste.
"to eliminate the concept of waste means to design things-products, packaging, and systems from the very beginning on the understanding that waste does not exist. It means that the valuable nutrients contained in the materials shape and determine the design: form follows evolution, not just function."
This is the standard to which we aspire: UPCYCLE ... and to have fun doing it.